ChatGPT has begun testing limited advertising features as part of a new strategy to support free users while expanding its commercial revenue. The platform is experimenting with small, non-intrusive ad placements that do not interrupt conversations, ensuring a smooth user experience. According to industry analysts, this move could help balance rising operational costs while keeping AI tools accessible to a wider audience. The company has stated that paid users will continue to enjoy an ad-free experience. This step reflects a broader trend where AI platforms explore sustainable business models without relying only on subscriptions. Experts believe that if implemented carefully, ads could help fund further innovation, improve system performance, and make advanced AI services available to millions of users worldwide without compromising trust or usability.